The first task was to create a new logo and defined colour palette to differentiate the destinations covered. The logo includes a distinctive ‘D’ symbol designed to evoke a dragon connection without defaulting to clichéd illustrations. This symbol also works with the regional inspired colour palette to act as a ‘frame’ and ‘highlight’ on images.
After establishing the brand style we then redesigned and rebuilt their existing website to simplify the navigation and user journey, and also to provide an improved mobile experience. A new brochure followed.