This part of the process is all about taking the brand strategy, messaging and visual style and building a set of tools to effectively communicate to, and engage with, your target audiences.
We will start to develop your content and ensure that what we are saying is in line with your brand positioning, tone of voice and meets the communication objectives we have set. We can work with you to develop a marketing plan, time line, copy, and offline and/or online campaign.
On the digital side of things, this stage often includes the design and development of a website and/or an app, plus the planning and implementation of your social media voice and presence.
On the offline side of things, we may look at your printed marketing collateral (advertising, leaflets, flyers, brochures, posters, packaging, point-of-sale, pop-up banners etc.) and corporate communications (presentation documents, folders, financial reports etc.).
Every case is different and there is no one-size-fits-all approach. The above is by no means an exhaustive list and deliverables will be tailored to meet your budget, objectives and needs.