This part of our process is all about establishing the essence of the brand – what it stands for and how it is distinct and identifiable in its market place and amongst its target audience.
This stage often includes brand strategy and positioning, development of logo designs and strap lines, as well as identifying key communications messages, personality and tone of voice.
This is then followed by the implementation of the brand across an initial suite of assets such as brand guidelines, stationery, signage, presentation templates and social media avatars.
Depending upon what stage you are at in the life of your brand will determine how much of the above will be relevant.
Please note that in most cases this work is produced instinctively on the basis of agency expertise and experience coupled with client and stakeholder input, sometimes supported by ‘desk’ research. If you wanted to undertake quantitive or qualitative research at this or any later stage, it would be at additional cost via a third-party.