Brand identity and website design and build to support growth of global internship programme provider

CRCC Asia runs inspiring international internship programmes in China, Japan and Vietnam. Their ambitions are to remain a leading global internship provider, reach more students and graduates and to expand their operations to further locations worldwide.

Creative Clinic was appointed to design a more contemporary and dynamic brand identity and to deliver an improved website to generate more leads as part of their growth strategy.

We developed a new visual identity consisting of logo and colour way, supported by detailed brand guidelines. The symbol in the logotype incorporates the letters CRCC and is designed to feel both open and global whilst representing connectivity and journey.

In line with CRCC’s expansion plans we designed and built a new website from the ground up to provide a more efficient user experience and to provide a flexible platform that will accommodate future territories and programmes offered. It is fully and easily content-managed by the client and adapts seamlessly to mobile devices and tablets.