branding, brand book, signage, packaging, menus, website, video and general marketing for quick service retail ‘nata’ brand

Tart Modern

Tart Modern is a brand store located within Westfield Stratford shopping centre, selling a range of natas – crisp flaky pastry tarts filled with oozy custard.

Serving delicious products baked freshly in-store daily, Tart Modern wanted a distinctive, slightly edgy brand to sit alongside their reboot of the traditional Portuguese custard tart. The bold use of yellow and black is designed to ensure maximum standout in busy retail locations and to attract as much footfall as possible.

Our work for Tart Modern includes the design of the logo, brand language and brand book. We have created brand store signage, packaging, digital menus, loyalty cards and advertising as well as a promotional video.