case study: brand and website design and build, social and seo marketing for the leisure sector
At Creative Clinic we live, eat and breathe all things food and leisure.
For over ten years we have been formulating the perfect recipe for success when it comes to creating brands, building websites and delivering marketing solutions for clients across the food and leisure industry.
Tapping into our BRAND, BUILD, BUSINESS ethos, we’ve served up solutions for a myriad of acclaimed leisure groups, restaurants, bars, food brands and club hotspots including Bumpkin, Gabeto, Bar Rumba, Trapeze, Roma, Eureka Cove and Riley’s Sports Bars.
The BRAND, BUILD, BUSINESS journey
The brand essence
We thrive on bringing brands to life, whether it’s crafting the foundations for a new brand or adding a little zest to an identity restyle, our aim is to lock in the essence of the brand and make it memorable.
Brand strategy and positioning workshop – We assess the current, map the future and set key brand positioning objectives. The outcome – a clear and captivating brand proposition and positioning plan, plus a defined offering and set of brand values on which to build future communications. Your brand DNA.
Designing the brand – Whether vying for shelf space or an Insta-worthy drink or dining brand, we visually bring your brand to life through logo design. Through a journey of creative exploration we will bring together your brand through a suite of visual assets all anchored by comprehensive brand guidelines.
Bringing your brand to life – You’ve locked in the look, now it’s time to roll out the brand. We’re experts in designing menus, packaging, signage, window graphics, POS, digital display advertising and captivating marketing collateral from tote bags to table cards.
The vital ingredients
With the brand in place, let the tools do the talking – from mobile-first websites to shareable marketing campaigns, we’ve made waves in the food and leisure industry with our captivating storytelling and digital expertise.
No marketing campaign is complete without these vital ingredients, all of which, produced for you, by us…
The Assets – The bedrock of any campaign, we can design and deploy print and digital marketing tools. Whether you’re set to roll-out a dining loyalty scheme or looking to launch a brand new product to market, let us create collateral to support your campaign including flyers, leaflets, brochures, posters, pull-up banners and even large format graphics.
The Website – From site maps to SEO, our full-scale web design and build service is second to none. Our solutions are mobile-first, socially integrated, GDPR compliant and will optimise your site so it’s scaling up those all important search results. Working with leading booking partners (OpenTable / ResDiary) and events guides (Time Out / Design My Night), your site will be the first stop for those hungry to find out more. Like your business, our aim is to attract, engage and convert your site visitors in to active, engaged and revenue generating customers.
The Social – Are you Insta-ready or Snapchat savvy? If you’re looking for a suite of social channels as snap-worthy as the mouth-watering content scrolling through them then look no further. We’ve brought the most delicious brands to life through carefully planned social calendars, skilfully targeted content and reactive audience interaction. We live, listen and like so your brand can connect and build trust with new and loyal audiences and communities.
The Video – We’re master when it comes to video. From long from to short, sharp socially-savvy shots, our dedicated video and motion graphics service is the perfect way to showcase a delicious new dish, master mixology or the journey of a new product from seed to shelf.
The Mailout – We create bespoke branded HTML e-marketing templates to enable you to communicate with customers and potential customers. We can design and manage your direct mail campaigns to ensure consistency of message, brand style, stand-out and clear call to action.
Serving up success
Lets get down to business – it’s time to drive awareness, build traffic and convert enquiries into booking, sales and social growth. We will plan, implement and refine campaigns geared towards generating business – testing and tweaking as we go for maximum ‘return on investment’ and with the ultimate goal of serving up success.
Let us shape your campaign through a selection or combination of the following…
> Campaign collateral
> Print and online advertising
> E-CRM strategy and deliverables
> Bespoke social media management and implementation
> Campaign specific SEO packages