In build up to training season for short and long-distance runners, Ultimate Performance wanted to boost sales of their Aire 2 Hydration Pack. This was to be done through a product video, promoting the individual features and elements and visually representing what it’s like to use the product.
Having worked with them previously, we had a clear idea of their brand visions and objectives. Their beds consistently being full was the goal, so the focus was on what makes them so special and who are the interesting personalities within the campus. Over a total of 3 days of shooting we captured a variety of activity, including testimonials with residents, their family members and staff; the musical and physical activities residents have available to them; and most importantly the freedom of choice the campus promotes.
Following with 8 days post-production, the film went through a number of iterations to ensure the message and tone were clear.